Cinnamon Toast Crunch (B2C)
How does the voice of a children’s cereal adapt to the diversification of the U.S. population?
REBRANDING EXERCISE + Strategy + Digital campaign
Somewhere between Shakira singing at the Superbowl and reggaeton hits conquering American radio, Latin culture became the mainstream culture in the United States. Our team helped General Mills infuse Latin roots into their main market communications.
